Hi, I’m CJ, a Sydney-based product designer who takes a thoughtful, detail-driven approach to creating meaningful digital experiences.

I didn’t start in design. My background spans business management, customer care, and floristry, which taught me how people think, choose, and connect. That mix of logic and creativity eventually led me to product design, where I get to blend strategy with craft every day.

I’m drawn to problems that need untangling and systems that can be simplified. I focus on understanding the “why” before designing the “how.”

I’ve worked across a range of industries, collaborating with:

Health & Fitness: ResMed, Virgin Active, Antidote, Vamos Strength
Technology & Fintech: Retailr
Fashion & Lifestyle: Nere, Strandbags, Academy Brand, Lee Mathews, Rhythm Snowsports, Lighting Outlet, King Living, Titan 22
Education: Box of Books
FMCG: Zero Co, MYO Drinks (Bevie)
Automotive: Auto One

I’m naturally analytical and like thinking a few steps ahead, but I balance that with an eye for craft, clarity, and cohesion. I care about the small details that make experiences feel effortless and build trust over time.