Home

Contact

Home

Contact

Home

Contact

Zero co

Redefining Refillable Commerce with Purpose and Performance

Role

Lead UX/UI Designer

Client

Zero co

Year

2024

Services

UX/UI Design

Design System

Branding & Identity Design

Contributors

Neville Ewers

What's Zero co?

Zero Co set out to “untrash the planet” by offering refillable personal-care products in a new paper-first package. We paired this rebrand and packaging launch with a full Shopify Plus redesign—from homepage to cart—to boost subscriptions, clarify refills, and give the internal team autonomy over content.

Challenge

Zero Co needed a complete Shopify Plus refresh, covering homepage through product listing, product detail and cart to support rapid growth while keeping the experience clear, on-brand and easy to manage by the internal team.

• Rebrand launch: Showcase Zero Co’s new visual identity and ForeverFill paper pouches on the homepage
• Product discovery & clarity: Make it obvious where to browse refills vs one-offs on PLP and PDP
• Subscription complexity: Surface frequency, pause/swap/skip without bloating the UI
• Operational agility: Empower marketing to spin up new campaigns without developer support

Solution

🚀 Homepage

– Hero carousel introducing paper-first ForeverFill, mission call-to-action and starter-pack options
– Bold typography and lifestyle photography to communicate brand personality
– Homepage hero with new packaging and mission-focused imagery.

🚀 Seamless Discovery to Purchase Journey

We guide both new and returning customers smoothly from the homepage through product exploration to checkout, reducing drop-off points and ensuring a clear path to purchase.

💎 Crystal-Clear Refill vs One-Time Options
We differentiate subscription refills and one-off purchases on product listing and detail pages using intuitive labels, badges and inline toggles, so customers always know their options at a glance.
⚡️ Frictionless Cart & Subscription Flows

We integrate pause, swap and skip controls directly into the cart line items and add a persistent add-to-cart bar on mobile, minimizing steps and keeping checkout friction to an absolute minimum.

☄️ Developer-Free Content Updates

We build modular, editable Shopify sections and clear content-entry guidelines so the marketing team can launch new pages and campaigns independently—no developer required.

🚀 Homepage

– Hero carousel introducing paper-first ForeverFill, mission call-to-action and starter-pack options
– Bold typography and lifestyle photography to communicate brand personality
– Homepage hero with new packaging and mission-focused imagery.

Solution

🚀 Seamless Discovery to Purchase Journey

We guide both new and returning customers smoothly from the homepage through product exploration to checkout, reducing drop-off points and ensuring a clear path to purchase.

💎 Crystal-Clear Refill vs One-Time Options
We differentiate subscription refills and one-off purchases on product listing and detail pages using intuitive labels, badges and inline toggles, so customers always know their options at a glance.
⚡️ Frictionless Cart & Subscription Flows

We integrate pause, swap and skip controls directly into the cart line items and add a persistent add-to-cart bar on mobile, minimizing steps and keeping checkout friction to an absolute minimum.

☄️ Developer-Free Content Updates

We build modular, editable Shopify sections and clear content-entry guidelines so the marketing team can launch new pages and campaigns independently—no developer required.

🚀 Homepage

– Hero carousel introducing paper-first ForeverFill, mission call-to-action and starter-pack options
– Bold typography and lifestyle photography to communicate brand personality
– Homepage hero with new packaging and mission-focused imagery.

Solution

Outcomes and impact

+472 %

increase in on-site engagement

+396 %

increase in add-to-cart actions

+124 %

increase in sessions

Outcomes and impact

+472 %

increase in on-site engagement

+396 %

increase in add-to-cart actions

+124 %

increase in sessions

+472 %

increase in on-site engagement

+396 %

increase in add-to-cart actions

+124 %

increase in sessions

Download CV

Get Template